OUR SPONSORS
The partners who powered the Jerusalem–Amsterdam ultrarun
Every major mission needs a foundation of support. The Jerusalem–Amsterdam ultrarun was not only an endurance challenge – it was a global awareness project, a logistical undertaking, and a health education movement. Such a journey could not exist without the dedication, generosity, and collaboration of sponsoring companies and organizations.
This page honors the sponsors who believed in the vision from the beginning, who offered expertise, resources, and encouragement, and who helped turn an ambitious idea into a living reality.
Did you know that
The Role of Sponsorship in the Ultra Journey
Running thousands of kilometers across continents requires far more than physical stamina. It demands:
- Reliable communication systems
- Medical supplies
- Proper nutrition and hydration
- Continuous logistical planning
- Transportation support
- Publicity and coordination
- Safety equipment
- Print materials and visibility support
Each sponsor played a unique role, contributing something essential to the safety, success, and reach of the ultrarun.
Their support went beyond financial contributions – it included trust, partnership, and belief in Martin’s message: that people with diabetes can live strong, active, limitless lives.
Meet the Sponsors
Below is a list of the key partners who supported the ultrarun, each making a meaningful impact in their own way.
Euretco Tweewielers – Cycling Specialists
Euretco Tweewielers is known across the Netherlands as a reliable expert in bicycles and cycling accessories. Their contribution provided logistical strength for the support team, offering tools, equipment, and insights relevant to long-distance escort cycling. Their commitment helped ensure Martin had a strong support presence beside him during critical stretches of road.
Van de Berg Nederland B.V.
A well-established organization recognized for high-quality services across multiple industries. Their financial and logistical contributions played an important part in the planning stages of the ultrarun. Their early belief in the mission helped set the foundation for broader sponsor involvement.
AAA on Internet – Digital Experience & Web Solutions
AAA on Internet was one of the most active supporters in the digital arena. With experience creating websites for the medical sector and beyond, they ensured that Martin’s journey could be documented, tracked, and shared with the world.
Their assistance included:
- Website development
- Interactive communication planning
- Managing online updates
- Helping supporters follow Martin’s progress
This digital visibility was essential to audience engagement throughout the run.
AA-Drink – Hydration Partner
AA-Drink is a trusted name in sports hydration, and their partnership ensured Martin had access to balanced electrolyte beverages during the most demanding days. Thousands of kilometers require consistent hydration support, and AA-Drink helped maintain energy stability throughout the run.
Bayer Benelux B.V.
As a major healthcare and pharmaceutical organization, Bayer recognized the importance of Martin’s mission for diabetes awareness. Their support strengthened the educational component of the project, highlighting the importance of proper management and body awareness for people living with chronic conditions.
Brooks – Running Gear
Brooks is an internationally respected brand in performance running. Their involvement ensured Martin had access to reliable footwear and technical gear capable of enduring rough terrain and continuous daily use.
Eurodiabetes.com – A Community for People with Diabetes
Eurodiabetes.com served as an international hub for people living with diabetes. Their sponsorship not only supported the ultrarun but also expanded its visibility to a community that could directly benefit from the message.
Drukkerij Fortuna
This modern print company generously supported the production of informational materials, newsletters, maps, posters, and promotional items. Their high-quality printing allowed the ultrarun to maintain a clear public presence through visual communications.
KeurKozijn – Home Efficiency Solutions
KeurKozijn contributed to the run’s promotional efforts and brought attention to the cause through their established customer network. Their involvement highlighted the community spirit behind the ultrarun.
Libertel – Telecommunications Support
Libertel provided connectivity solutions ensuring Martin and the team stayed reachable while traveling across multiple countries. Communication was vital to coordinating the route, sponsorship efforts, and media coverage.
Lilly – Health & Pharmaceutical Support
Lilly, a global leader in diabetes-related medication and research, supported the educational purpose of the run. Their mission aligns closely with Martin’s message: empowering people with diabetes through knowledge and action.
Mars – Nutrition Partner
As an iconic global brand, Mars offered nutritional support and visibility. Their involvement symbolized the broad community backing behind Martin’s mission.
Pander & Pander – Professional Photography
Photographer Pascal Pander contributed professional promotional photography, capturing key moments of Martin’s preparation and early journey. These images supported media outreach, sponsor materials, and online engagement.
PWZ Verzekeringen
PWZ provided important support related to risk management and insurance provisions needed for a safe and compliant multi-country ultrarun.
TDM – Total Diabetes Management
TDM contributed knowledge and resources to strengthen the health-focused elements of the project. Their support reinforced diabetic education initiatives connected to the run.
The Vitamin Store – Nutrition & Supplement Support
The Vitamin Store offered vitamins, minerals, and recovery supplements. Their expertise and product support ensured Martin’s body received essential nutrients during periods of intense physical strain.