Cicada Innovations hiring Digital Marketer - deep tech & startups (9 month contract) in Sydney, New South Wales, Australia | LinkedIn (2024)

Are you a marketing maverick ready to dive into the world of deep tech innovation? We're seeking a talented Digital Marketer to join our dynamic team at the forefront of supporting the deep tech startup ecosystem. With one of our team members about to embark on Parental Leave, we’re looking for a DIgital Marketing Specialistto join us on a 9 month contract.

About Cicada Innovations

Cicada Innovations is Australia's leading deep tech incubator. With a 23 year track record of developing ventures focused on the world’s most pressing problems and promising opportunities. Our national incubators, commercialisation training, and community brings together the entrepreneurs, scientists, business leaders, and policymakers to solve complex challenges with deep tech. Our mission is to help startups grow and make Australia a leader in deep tech innovation.

We’re a tight-knit group of 30 supporting over 350 startups who have collectively raised over $2 billion in funding and employ thousands of people. Notable ventures include some of Australia’s most innovative companies; Canceraid, Morse Micro, Propeller, Prospection, Regrow, SpeeDx, who are working on solutions to tackle the climate crisis, improve healthcare, and develop more sustainable food production.

What is deep tech?

Deep tech is a catch-all label for a variety of novel technologies and scientific breakthroughs with the potential to have a far-reaching impact on big issues in the world – like improving healthcare, helping farmers grow more food or developing carbon capture technology. .

Compared to digital startups, deep tech ventures require lengthy R&D, greater investment and support over a much longer time span. Often built on the back of unique IP, many have to navigate the commercialisation challenges of patenting and tightly regulated sectors.

What you’ll do at Cicada

As Digital Marketing Executive you will oversee digital marketing creative, campaigns and initiatives that support our incubator, products and services of Cicada Innovations.

You will be responsible for creating and implementing the digital marketing campaigns to promote the company's products and services, brand and advocacy across our website, CRM, social media platforms, and other web-based resources. You will also support the development of the company’s data and reporting strategies.

You’ll be working on activities that support the Cicada team and community of deep tech residents. You’ll work alongside the General Manager of Community & Communications, Events & Community Manager and Social Media and Content Coordinator, creating campaigns and content to engage our community and wider deep tech ecosystem.

Roles & responsibilities

Create and execute digital marketing campaigns

• Develop and execute digital marketing strategy for Cicada’s products and services
• Responsible for building and implementing digital marketing campaigns across multiple channels and platforms
• Implement organic search campaigns, paid advertising, email marketing, social media, and other channels to increase awareness about the Cicada brand, products, and services.

Maintain company marketing and communication platforms and tools

• Providing administrative support to ensure marketing platforms and tools are kept up to date
• Documenting key processes and workflows
• Optimising copy and landing pages for search engine optimization.

Administer websites & publish content

• Review, manage, and update Cicada’s website(s) and publish content ensuring all content is up to date, on brand and compliant.

Measurement and reporting

• Creating reports of marketing activities and general website performance utilising Hubspot Analytics and other tools.

Create a seamless digital experience for Cicada’s community and audience

• Developing online customer journey maps that include retargeting, nurture and lead scoring.

Who you are

• You’ll have at least 5 yearsexperience using marketing tools and software like Google Analytics and CRM (Hubspot)
• Creative and multidimensional human that loves telling stories through photos, videos, and word
• You have B2B industry expertiseand ideally have experience in entrepreneurial ecosystems.You understand the challenges and opportunities that face new ventures, with an eye to the future
• Proficient in relevant social channels, including Instagram, LinkedIn, Twitter, and YouTube
• An go-getter who loves being at events that create meaningful connections
• A quick thinker and problem solver
• Curious about science, technology, and innovation
• You have ahigh degree of initiative, are a self-starter and aproblem solver. While our team has solid foundations, we’re also extremely hands-on. You should be too.